As a designer and creative leader, I enjoy shaping the interactions, brands, and ecosystems that shape culture.
Currently: Facebook Product
Cross-functional product design and strategy
Facebook: In-Product Rebrand
Helping refactor design that reaches billions daily
AT&T: Central Office
Innovation from 14 partner consultancies under one unified banner
AT&T: Future of Design Workshops
Collaborating across teams to protoype design futures
Apple Music: Playlist Design Strategy
Helping strategize a system that’s expansive yet Apple
Winc: 0-to-1 Members App
Launching Winc’s foundational members app and brand story
NYSC: Connected Member Experience
Digital ecosystem for New York’s biggest gym chain
Shinola: Identity
Crafting an identity to launch Motor City’s first ever luxury brand
Facebook: Design Summit 2023
An immersive experience design about unification across disciplines
Oculus Go: Launch
A design system to launch Meta’s first consumer grade VR headset